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Event Details
WHY do you do what you do?
Do your
patrons know? Do you know?
Is your Why deeply embedded
in your marketing materials, your website, the way you speak about who
you are and your work?
"People don’t buy what you do, they buy WHY you
do it" says veteran arts entrepreneur Lisa Canning.
28 year
veteran arts entrepreneur Lisa
Canning, has lots of happy clients, as well as has made a six figure living for more than 20 years as an arts entrepreneur by
focusing on the answers to her own WHY and effectively communicating it
to her audience.
Come to this innovative workshop and bring your marketing materials, your elevator
speech or your product and share your story with Lisa Canning. Lisa will help you learn how to deepen your WHY; allowing it, like a magnet, to draw more of your paying audience to you and your creative work.
Come interact with other aspiring arts entrepreneurs
and (re)discover your WHY.
When: Thursday July 8th @ 7:00 pm
Where: Art Gallery, Flourish Studios 3020 N Lincoln Avenue, Chicago
What: 7-9pm workshop and networking
The Flourish Artisan Program is a
new initiative that offers visual artists low-cost space rental on
Flourish’s high-end retail floor and provides them a brick and mortar
home as they build their arts business. Participants in the program
receive exclusive access to resources and training, such as the
co-sponsored speaker series which continues monthly.

As co-sponsors of the event, the Institute
For Arts Entrepreneurship” continues to spread awareness on the
issues and possibilities surrounding arts entrepreneurship in Chicago.
Applications are also currently available for their two-year program
starting in January 2011.
When & Where
Flourish Studios
3020 N Lincoln Avenue
Chicago,
IL 60657
Thursday, July 8, 2010 from 7:00 PM to 9:00 PM (CT)
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Hosted By
The Institute For Arts Entrepreneurship™
The Institute for Arts Entrepreneurship(TM) is a two-year program with a curriculum that combines experiential learning, mentorship and a personalized classroom environment that provides one-on-one time with the faculty of successful artist-entrepreneurs.
Founded by 230-year artist and serial arts entrepreneur Lisa Canning, The Institute is based on her enthusiasm for the new wave of whole-brain thinking and her firm belief that the arts -and artists–can and must be allowed to contribute to the world’s financial recovery.
The IAE also offers a variety of summer workshops, intensives and other networking and performance opportunities. For more information on all of our programming, check out www.TheIAE.com.